ROBOSAURUS - Branding and Web Design

This is a rather unique project for MLi... to say the least

ROBOSAURUS! The giant, functioning transformer that breaths fire, rips cars in half and delights crowds and children especially, all over the country and beyond!

MLi was commissioned to develop a new, more positive and charismatic brand image for the giant destructive toy. The web design is currently underway and is scheduled to launch before the end of the year.

VideoPoker.com Web Site Re-design

MLi is currently engaged in the VideoPoker.com site re-design. The image below is a draft of the regular member home page design that the client is currently leaning towards.

MLi also took part in the consumer usability studies at the VideoPoker.com offices in Las Vegas this month. This particular design was well received by the participants and according to them it addresses many of their concerns with the current site and appears to be heading in the right direction.

The new site is scheduled to launch by March 1st, 2011 at: http://www.videopoker.com

Branding William's Ink

Mli's newest client is a Print Consultant and Broker from Seattle. Bill Stewart, founder and CEO of William’s Ink, has over 25 years experience in the design and print industry. Bill’s trained and seasoned professionalism, qualifys him to manage your printing needs from start to finish with guarnteed success every time.

William's Ink has been handling our printing for more than a decade and it's an honor to get the opportunity to do the re-branding for their company. Visit the William's Ink web site here:

http://www.williams-ink.com

SUNRISE Services Inc. - Logo Design

MLi's newest client... multi-level health care services, Sunrise Services. The client has selected this design from those we offered and is currently considering final color options.

AMDA - New Performing Arts School Client

MLi is pleased to announce the newest client, AMDA (The American Musical and Dramatic Academy).

AMDA is a premier performing arts school with campuses in NY and LA. MLi will partner with AMDA Marketing Director Lance Sticksel, to lead the rebranding efforts and international marketing campaign.

Corporate Theatrical Film Animation Opener

Theatrical Film Opener, Designed by MLi:

Premise Media's name represents the film production companies intentions. Premise is not your typical documentary film company. They have a vision for creating independent films, books and DVD's for the domestic and international marketplace, that deal with key, controversial issues others avoid. Their motto is:

"Producing world class media that stirs the heart and inspires the mind to truth, purpose and hope."

The name Premise, as was designed by MLi in this theatrical corporate opening animation, signifies the producers intensions which are to challenge, expose... "shatter" even, previous strongly held beliefs or "premises."

Marketing Ben Stein's Movie: EXPELLED

When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.

The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge... something gutsy... something outside the box.

With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben... The schoolboy rebel with a cause... "EXPOSE ACADEMIC SUPPRESSION!"

MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression... A theme the producers developed further and became the hook in the final script of the film.