Monday, February 21, 2011

New Seattle Publication & Web Site... Seattle Wise
























Every once in a while a new client or project comes along that is an absolute perfect fit. The last time that happened was when MLi was awarded the contract for branding and designing the national marketing campaign of Ben Stein's documentary "Expelled." Everything about Creative Director Michael Inks' resume and life experiences, had prepared him for that client and that subject matter...another story for another time, perhaps.

This time the product is a publication... a print and web publication focused and targeted to the 50+ residents of Seattle and surrounding Puget Sound area. Founded by long time Seattle resident Max Wells, "Seattle Wise" is a savvy and sophisticated, yet laid back, fun, inspiring and enlightening publication... a perfect reflection of the spirit of the city.

"Anyone who’s ever visited or lived in Seattle, clearly identifies with the uniqueness of the waterfront area... One is left in spell-like awe, from the earthy/seaside yet somehow sophisticated and enchanting charm... This is the key inspiration we want to draw from for branding elements of the Seattle Wise brand." —Mike Inks / Creative Director MLi Design

Above is a comp design for the initial Web site. MLi is also currently working on the first print issue of the publication that is scheduled for release June 2011.


Saturday, February 19, 2011

Web Design For CareOregon





















MLi Design was contracted by the firm PerfectPixels, to design Web pages for the new CareOregon Web site.

CareOregon is a non-profit, started as a Community Benefit Organization, to assure that the people of Oregon, regardless of income or social circumstance, have access to high-quality health care from a stable network of providers. To achieve that goal, they continue to be a well-managed, financially sound organization. Their goal is to provide access to high quality, cost-effective and culturally competent care.

The Branding of Medify Inc.




















Branding for an online service offering "need to know" information to help families better manage the complex maze of medical information associated with the most challenging health care situations.