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Branding of a New Technology Services Company

endicott is a new technology development services company, designed to meet the increasing shortage in skilled personnel in information technology. They provide management and technical consulting for e-business solutions, data networking and telecommunications consulting, information technology design integration, customer relationship management and supply chain management services.

Still in the early stages of brand development but pictured here are samples of MLi's design comps for endicott's logo and home page web site.

"REMOTE" Photo Shoot Art Direction via New Technology

When time wouldn't allow for an out of town photo shoot in Vegas, MLi Design did the next best thing... We utilized the new Adobe ConnectNow "Screen Share" feature that comes packaged with CS4.

Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.

Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client's airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.

Apps 'to be as big as internet'

By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

The market for mobile applications, or apps, will become "as big as the internet", peaking at 10 million apps in 2020, a leading online store says.

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MLi Brands "Action Gaming's" New Marketing Approach

Long time client for MLi, Action Gaming, is broadening their marketing approach to now target casinos. Prior to this, the focus has always been on the Video Poker players. Action Gaming, the developers and sole holders of the multi-hand video poker patent, has single handedly expanded the popularity through their various new versions of the game and their free online players web site at www.videopoker.com. (Also branded by MLi Design.)

With their new marketing approach branded by MLi, Action Gaming will now target casinos to further expand on the game's growing popularity. Above is a sample of the branding and web design we've done on Action Gaming's new site for casino owners and operators, that will be a one stop source of information for all things video poker related.

Branding A New Marketing Company

"Disruptive, Core-Controversy Marketing"

That's the "motto" for Mli's new client, BrandGeo Marketing. If ever there was a need for "outside the box" brand development, this new marketing firm makes the case. They've got their eye on authors, filmmakers and broadcast talent for their core client base.

While things are still in the very early stages of development, we just wanted to call your attention to this group and advise you to keep an eye on them. Pictured above is a sneak peak at our work on their new web site home page, depicting founder and CEO marketing specialist George Lange of Seattle, WA.