SUNRISE Services Inc. - Logo Design

MLi's newest client... multi-level health care services, Sunrise Services. The client has selected this design from those we offered and is currently considering final color options.

AMDA - New Performing Arts School Client

MLi is pleased to announce the newest client, AMDA (The American Musical and Dramatic Academy).

AMDA is a premier performing arts school with campuses in NY and LA. MLi will partner with AMDA Marketing Director Lance Sticksel, to lead the rebranding efforts and international marketing campaign.

Corporate Theatrical Film Animation Opener

Theatrical Film Opener, Designed by MLi:

Premise Media's name represents the film production companies intentions. Premise is not your typical documentary film company. They have a vision for creating independent films, books and DVD's for the domestic and international marketplace, that deal with key, controversial issues others avoid. Their motto is:

"Producing world class media that stirs the heart and inspires the mind to truth, purpose and hope."

The name Premise, as was designed by MLi in this theatrical corporate opening animation, signifies the producers intensions which are to challenge, expose... "shatter" even, previous strongly held beliefs or "premises."

Marketing Ben Stein's Movie: EXPELLED

When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.

The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge... something gutsy... something outside the box.

With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben... The schoolboy rebel with a cause... "EXPOSE ACADEMIC SUPPRESSION!"

MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression... A theme the producers developed further and became the hook in the final script of the film.

Skins BlackJack Web Design

Web site design for Action Gaming's latest venture... the new SKINS BlackJack table that offers an exciting new twist to the world's most popular table game.

The photos were all part of the remote photo shoot production MLi art directed via phone and the Adobe "screen share" program.

VideoPoker.com Magazine Ad

This is the latest in the marketing efforts of VideoPoker.com, for MLi's client Action Gaming. The above image is an ad that will appear in Gaming Today magazine.

The Models were selected from a Vegas talent agency and MLi art directed the all day photo shoot at the new M Resort in Nevada.

Favorite New App... 5 STARS!

Flixter: Watch movies... Tell friends!

This is by far the best app I've found in a while. Best because of it's usefulness and incredible convenience. Flixter is a must-have for all movie buffs. Here are the features:

- View the top box office leaders, upcoming movies and new DVD releases.

- Browse a DVD catalog of over 50,000 films

- Watch high quality trailer and video clips for over 10,000 blockbuster and indie flicks

-Read movie reviews from RottenTomatoes

- Connect with your Facebook account to save your ratings and share them with your friends

- Look up movietimes and movieticket info for movies at the boxoffice

- Buy movietickets from movietickets.com

- Link directly to Roten Tomatoes and IMDB for additional cast, synopsis, reviews and details

- Get theater info with maps, cinema phone numbers, ticket info and show times

...and more!

Best of all... IT'S FREE!

Need a "Brain Upgrade?"

Full story here >

Branding of a New Technology Services Company

endicott is a new technology development services company, designed to meet the increasing shortage in skilled personnel in information technology. They provide management and technical consulting for e-business solutions, data networking and telecommunications consulting, information technology design integration, customer relationship management and supply chain management services.

Still in the early stages of brand development but pictured here are samples of MLi's design comps for endicott's logo and home page web site.

"REMOTE" Photo Shoot Art Direction via New Technology

When time wouldn't allow for an out of town photo shoot in Vegas, MLi Design did the next best thing... We utilized the new Adobe ConnectNow "Screen Share" feature that comes packaged with CS4.

Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.

Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client's airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.

Apps 'to be as big as internet'

By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

The market for mobile applications, or apps, will become "as big as the internet", peaking at 10 million apps in 2020, a leading online store says.

Full Story

MLi Brands "Action Gaming's" New Marketing Approach

Long time client for MLi, Action Gaming, is broadening their marketing approach to now target casinos. Prior to this, the focus has always been on the Video Poker players. Action Gaming, the developers and sole holders of the multi-hand video poker patent, has single handedly expanded the popularity through their various new versions of the game and their free online players web site at www.videopoker.com. (Also branded by MLi Design.)

With their new marketing approach branded by MLi, Action Gaming will now target casinos to further expand on the game's growing popularity. Above is a sample of the branding and web design we've done on Action Gaming's new site for casino owners and operators, that will be a one stop source of information for all things video poker related.

Branding A New Marketing Company

"Disruptive, Core-Controversy Marketing"

That's the "motto" for Mli's new client, BrandGeo Marketing. If ever there was a need for "outside the box" brand development, this new marketing firm makes the case. They've got their eye on authors, filmmakers and broadcast talent for their core client base.

While things are still in the very early stages of development, we just wanted to call your attention to this group and advise you to keep an eye on them. Pictured above is a sneak peak at our work on their new web site home page, depicting founder and CEO marketing specialist George Lange of Seattle, WA.